Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Union Budget
Budget 2011-2012 Home
Industry Expectations - Budget 2011-2012
Industry Reactions - Budget 2011-2012
Budget 2010-2011
Budget 2010-2011 Home
Industry Expectations - Budget 2010-2011
Industry Reactions - Budget 2010-2011
Contributor's Corner
Bonanza Portfolio
Hemant K Gupta
Krish Bhatt
S A A R T H I
Trinity Investments
Exchange Information
BSE 2009 Holidays
NSE 2009 Holidays
Investor Guide
Depository & Dematerialisation
Grievance Redressal
Investor Guide
SEBI
Trading of Securities
Transfer of Securities
Your Rights
Budget 2009-2010
Budget 2009-2010 Home
Industry Expectations - Budget 2009-2010
Industry Reactions - Budget 2009-2010
Interim Budget 2009-2010 Home
Industry Expectations - Interim Budget 2009
Budget 2008-2009
Railway Budget 2008-2009
Industry Expectations - Budget 2008
Union Budget 2008-2009
Highlights of Budget 2008-2009
Summary of Budget 2008-2009
Industry Reactions - Budget 2008
IPOs
Current IPOs
Past IPOs
IPO Subscription
Mutual Funds
Gold Exchange Traded Fund
MF Unique Holding
Forthcoming Dividends
ELSS Schemes Comparison
Tax Plans
New Fund Offers
Research
Arbitrages
Equity
Market Whispers
Tax Planning
Home
Equity Linked Savings Scheme
Post Office MIS
9% GOI Senior Citizens Savings Scheme
8% Savings (Taxable) Bonds
Kisan Vikas Patra
National Savings Certificate
Public Provident Fund
Industry News

| More

Angel Broking steps up on Advanced Data Analytics to enhance customer experience

Posted On: 2016-07-31 09:09:37

In its continuous effort to enhance the level of service to its customers, Angel Broking, India's top retail-only brokerage house, has stepped up incorporation of Data Analytics techniques in its day-to-day operations. The Data Analytics based techniques are helping the company to significantly reduce the margin of human error, thereby enabling better customer interaction.

Angel Broking has been a strong advocate of technology as an enabler of business. The company has incorporated technology in most of its functions and keeps upgrading as and when they are feasible. The company is now integrating Data Analytics techniques in its business processes to automate and speed up day-to-day activities and enhance customer experience.

Mr. Gagan Singla, Chief Marketing Officer (CMO), who is driving the process of Digital Transformation at Angel Broking, said: "Data Analytics (DA) is the science of analyzing raw data with the purpose of drawing meaningful conclusions that help in better customer service and superior customer experience. Data Analytics is used in many industries to make better business decisions. Data Analytics or Big Data Analytics examine large amounts of data to infer patterns, correlations and other insights. With advances in Data Analytics, it's possible to analyze your data and get answers from it almost in real-time - an effort that's slower and less efficient with more traditional business intelligence solutions."

Key Data Analytics initiatives that Angel Broking has implemented in the recent past include:

1) Predict Margin-limit Multiplier: For every customer, Angel assigns a margin limit based on a default multiplier for commodities and equities. Additional limits are given based on client profiles depending on the customer's overall trading behavior. Using power of Machine Learning and Artificial Intelligence (AI), Angel has developed a system that automatically predicts the margin limit multiplier for every customer based on their details, trading behavior etc. With Data Analytics-based new system, everyone gets an appropriate margin limit multiplier exactly as per their current needs.

2) E-Mail Classifier: In the old process, a dedicated team used to receive every customer E-Mail, read it, understand the context, and then forward it to the relevant team. With the new Machine Learning model, as soon as an E-Mail is received, it automatically gets classified under the relevant department and gets forwarded to the intended recipient, thus reducing the time taken for reading E-Mails and manually forwarding it. This lets the team focus more on servicing customers better by reducing the turnaround time.

3) Calls Classifier: This technique converts an ongoing customer call to text, and as soon as the call ends, it is classified under the appropriate department - as in the case of E-Mail Classifier - and the extracted text is forwarded to the department. It even helps the concerned department to respond quickly since the conversation is available in text, which eliminates the need to hear the entire call recording.

4) Analyzing Customer Sentiments: This replaces the old process of making the customer fill a feedback form for every request they make to Angel Broking, which is time-consuming. The new Data Analytics-based system runs a Sentiment Analysis Algorithm on every E-Mail the customer writes to Angel Broking and checks how satisfied they are with Angel representative's response. This helps the company to make sure every customer is happy and satisfied with its services.

5) Analyzing Queries and Complaints: A detailed analysis is performed frequently on all customer E-Mails and calls to identify what is the customer writing / calling the company for. This analysis helps the company find the ways to send all the necessary information to the customer without them explicitly writing or calling the company for the same.

Talking about Data Analytics initiatives of Angel Broking, Mr. Singla added, "Due to the nature of our business, Angel Broking enters into a huge number of communications and transactions with customers, thus generating a huge amount of data that has lot of value individually as well as collectively. The manual systems took time to make sense of data and take appropriate action based on the data. At the same time, customers are demanding low turnaround time for their queries. Today, advanced Data Analytics techniques are helping us analyze the customer data better and quicker, enabling us to respond in near real-time. Angel Broking strongly believes in the power of technology and will continue to leverage Data Analytics technologies offer superior experience to its customers."

Angel Broking has been leveraging technology at every opportunity to make investing a great experience for investors. The firm has recently launched a slew of technology-based offerings including D-KYC, Digi-Pitch, Trade-in-1hr and #CustomerService.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Tally Solutions joins hands with The Guild and CNBC Awaaz as Technology Partner and conducts its 'SME Futures' program in Hyderabad
Birlasoft Announces TruView CLM - a Salesforce Fullforce Solution for Media & Entertainment industry
Manipal CDC's new platform makes maiden investment in iGenetic Diagnostics
Tractors India Private Limited inks deal with RungePincockMinarco to deliver enterprise solutions for the Digital Mines of the Future
NASSCOM President Concludes Visit to Washington, DC
Quartz wins Arbitration Case against Jindal India Thermal Power Ltd
Suryoday Small Finance Bank Raises Around INR 160 Crores, Net-Worth Crosses INR 500 Crores
Despite Challenges Pharma Sector to Grow and Generate High Employment - Experts
AnandRathi Extends Support to Flexi Capital in Strategic Association
PUMA signs global sports icon and Indian Cricket Captain Virat Kohli as their Brand Ambassador
Apollo Munich Health Insurance wins Golden Peacock Award for Risk Management 2017
Zerodha's Client Base grows to 2.2 lakhs in 1 year
CarTrade raises US$55 million to drive growth in online automobile classifieds
SIDBI and LIC jointly signs agreements with 7 Venture Funds under SIDBI - LIC MOU
Angel Broking launches ARQ - A Wealth Management Engine for Retail Investors
Angel Broking launches "Spotlight"- digital platform for employee appreciation
Ameyo on boards Schneider Electric's Ramesh Srinivasan as President Business Development
Muthoot Fincorp takes the Kabali fever farther, wider on ground
Shardul Amarchand Mangaldas & Co advises Privi Organics on Rs. 370 Crs PE Investment by FIH Mauritius Investments Ltd.
Angel Broking's Recruitment goes Digital
Customs policy for warehouses - All risk insurance: AnandRathi Insurance Brokers
Angel Broking launches #Customer Service on Facebook & Twitter
Motoziel and Edelweiss Bike Travel Announces Joint Venture
Bharti AXA Life Insurance launches "Bharti AXA Life Monthly Advantage"
Angel Broking goes for a nationwide "Digi-Pitch"
Ground Handlers Give Thumbs Up to Civil Aviation Policy; Non-Entitled Ground Handling Agencies Shown the Door
CapitalVia Global Research and Khadi Gramudhyog, Dept of MP join hands to host Corporate Khadi Mela
MySeniorDoctor.com Launches Electronic Medical Record facility
Drishti-soft Solutions receives Honourable Mention in Gartner Magic Quadrant for Contact Center Infrastructure, Worldwide
India PM Narendra Modi addresses the USIBC's 41st Leadership Summit in Washington, D.C.
Now India will 'Trade in 1 hour' : Angel Broking
Angel Broking goes beyond E-KYC; launches D-KYC
LANXESS raises guidance for 2016 after strong first quarter
Preparing Champions for Business of Sports Management
Shri Pralhad P Chhabria, Founder & Chairman of Finolex group passed away
Rays Power Infra forays into north India with Opex Model-Rays Solar Kart
Nandan Nilekani boards RailYatri.in with undisclosed amount of funding
Confederation of ATM Industry holds its First Annual Conference in Mumbai
vCommission invests in two new ventures - 'LetReach' & 'Spinsvilla'
LANXESS takes over Chemours' Clean and Disinfect specialities business
Gangavaram Port inaugurates "Water Distribution Program" for nearby villages
Modern, more efficient and safer - the aromatics network of LANXESS
IP-COM Rolls out AP355 Indoor High Capacity Access Point
India's Energy Minister, Piyush Goyal Discusses Opportunities in the Renewable Energy Sector with U.S. and Indian Industry
Pahal Financial Services Pvt Ltd announces resignation of Chairman
Waaree Energies announces the launch of its first Plug and Play solar Park "Sunbless"
Jabong launches international fashion brand Mexx exclusively in India
Hallwaze introduces a new Real-Time instant messaging app for its users
IDfy undertakes rebranding to better connect with customers of all walks
Tata AIA Life bags 2016 Aon Best Employer award


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2017