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Angel Broking launches "Spotlight"- digital platform for employee appreciation

Posted On: 2016-07-31 09:08:43

Angel Broking, India's largest retail broker, has set a new benchmark in digitizing operations. In its continuous endeavour to leverage technology for serving its internal and external stakeholders better, Angel has created Spotlight, a digital platform similar to Facebook, which will be used for acknowledging and appreciating employees' contribution instantly, publicly and in innovative manner, thus boosting employee morale, which has a bearing on their productivity and job satisfaction.

Web-based Spotlight, developed by Angel's in-house IT team, fundamentally replaces the archaic concept of once-a-year employee appreciation ritual. With Spotlight, well-deserving Angelites can receive immediate appreciation of work well done by their managers, teammates as well as the Angel management.

All Angel employees will be on the company's employee-recognition platform by default. The Spotlight platform has numerous Social Media features such as Appreciate; Wall of Fame; Gift, Redeem etc. Its "Appreciate" feature, as name indicates, will be used to appreciate good work of individuals, teams or departments for their exemplary performance. Employees can also be appreciated for their noble work of being help to others. The "Wall of Fame" feature will be used for displaying the milestones of employee journey at Angel Broking. Employees who make it on "Wall of Fame" would receive coins as rewards for their achievements. Employees would be able to redeem these coins on e-commerce platforms with value of coins being equivalent of physical money. The reward coins can be gifted as well as redeemed by users. Currently, the Spotlight utility is restricted to Angel Broking's sales team; it will be rolled out to the entire Angel family from 1st September onwards.

On the launch of Spotlight, Mr Subhash Menon, Chief of Human Resource & Learning at Angel Broking said, "Our Spotlight digital platform has been developed with the aim of boosting employee morale as they will receive appreciation for their good work in real-time, rather than waiting till the end of year. The digital nature of the employee-appreciation platform helps in highlighting achievements of various developments across organization, which otherwise remain restricted to concerned department. Spotlight is aimed at giving an opportunity to all Angelites to get recognized across organization and develop bonding among employees working in different departments and geographies. We are confident that the Spotlight platform will further promote harmony within our diverse organization and strengthen intra-departmental connects".

Angel Broking has been re-inventing itself as a technology-driven retail brokerage with "Digital" as the central theme of its transformation. Angel Broking's successful roll-outs in the recent past include digital initiatives such as D-KYC, Digi-Pitch, Trade-in-1hr, #CustomerService on Twitter and Facebook, all aimed at making the organization more customer-friendly, agile and efficient. While some of these initiatives are focused on Customer Acquisition, Servicing and Marketing, the company has also launched digital initiatives aimed at strengthening its Human Resources. Earlier this month, Angel launched Job Description Video, a unique HR initiative aimed at easing the process to hire employees. The video has been exclusively shot for Angel Broking to provide candidates a clear picture of the company they are applying to, information regarding the job profile, as well as their career progression in the company.


Source: Equity Bulls

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