Angel Broking's thirst to stay ahead of game has led addition of another milestone in its digitization journey. The firm has taken a Digital approach to attract entry level talent by making the Job Description go beyond the old-style paper based to an interactive Audio Visual based format.
A Video Job Description is designed to target and attract passionate individuals for entry level positions. It gives an in-depth understanding of skills sets required, KRAs and testimonials of existing employees of the company who have built a successful career trajectory. These features help prospects gain better understanding of the Angel's performance driven work culture and avenues of professional as well as personal growth.
The firm is confident that this initiative will boost engagement levels with the prospective talent pool. With Video Job Description bringing in more transparency, only interested and relevant skilled candidates will reach-out thereby bringing down the overall recruitment cycle time and enhance process effectiveness. The initiative is jointly rolled out with AasaanJobs, a job portal that specializes in entry level job recruitment.
Commenting on the development, Mr Subhash Menon, Chief - Human Resource & Learning at Angel Broking said, "An additional effort is required to engage with an entry-level employee than to engage with a lateral or an experienced employee. It is necessary that entry-level employees understand the company and what it stands for before they get on board. Video Job Descriptions is an innovative value-addition in the recruitment process. Watching real people giving first-hand feel of their experience (on video) is much more effective than reading plain text." Adding further on its Digital Transformation journey, he said "In our continuous endeavor to provide the best digital experience to our internal & external customers, this is yet another step to ensure the same delight is delivered to the new generation talent at the recruitment stage it-self. In our journey to become a Digital Company, this initiative will contribute by attracting the best digitally inclined minds".
Angel Broking's recent successful roll-outs included several digital initiatives such as D-KYC, Digi-Pitch, Trade-in-1hr, #CustomerService on Twitter and FaceBook. While these focused on Customer Acquisition, Servicing and Marketing through Digital Mediums, the current and upcoming initiatives will also have strong focus on Talent Acquisition and Engagement.