Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Union Budget
Budget 2011-2012 Home
Industry Expectations - Budget 2011-2012
Industry Reactions - Budget 2011-2012
Budget 2010-2011
Budget 2010-2011 Home
Industry Expectations - Budget 2010-2011
Industry Reactions - Budget 2010-2011
Contributor's Corner
Bonanza Portfolio
Hemant K Gupta
Krish Bhatt
S A A R T H I
Trinity Investments
Exchange Information
BSE 2009 Holidays
NSE 2009 Holidays
Investor Guide
Depository & Dematerialisation
Grievance Redressal
Investor Guide
SEBI
Trading of Securities
Transfer of Securities
Your Rights
Budget 2009-2010
Budget 2009-2010 Home
Industry Expectations - Budget 2009-2010
Industry Reactions - Budget 2009-2010
Interim Budget 2009-2010 Home
Industry Expectations - Interim Budget 2009
Budget 2008-2009
Railway Budget 2008-2009
Industry Expectations - Budget 2008
Union Budget 2008-2009
Highlights of Budget 2008-2009
Summary of Budget 2008-2009
Industry Reactions - Budget 2008
IPOs
Current IPOs
Past IPOs
IPO Subscription
Mutual Funds
Gold Exchange Traded Fund
MF Unique Holding
Forthcoming Dividends
ELSS Schemes Comparison
Tax Plans
New Fund Offers
Research
Arbitrages
Equity
Market Whispers
Tax Planning
Home
Equity Linked Savings Scheme
Post Office MIS
9% GOI Senior Citizens Savings Scheme
8% Savings (Taxable) Bonds
Kisan Vikas Patra
National Savings Certificate
Public Provident Fund
Stock Report

| More

Britannia re-invents the chocolate cream biscuit experience, 60 years after introducing the category in India

Posted On: 2015-03-22 09:50:12

Britannia Industries, which introduced the world's favourite chocolate cream biscuit, Britannia Bourbon in India in 1955, has taken the original chocolate biscuit experience to an all new high with the re-launch of Britannia Bourbon in a reinvented chocolaty and crunchy combination.

Britannia Bourbon's appeal has always cut across segments and age group, making it a preferred brand for a delightful chocolate experience. Keeping in mind the consumers who love the chocolate experience, Britannia has strategically worked on innovating Britannia Bourbon's product attributes and now offers a significantly superior experience adding to the original sinful indulgence.

The original Britannia Bourbon, fondly recalled for its smooth chocolaty crème packed between two crunchy choco crusts, topped with sugar crystals has transformed into a darker, richer and crispier couplet with an even more generous sprinkle of sugar crystals. The notably re-crafted product maintains a magical balance between the original and the re-invented, as one bites into the biscuit.

Ali Harris Shere, Director Marketing at Britannia Industries said "Through our innovative launches we speak to our consumers about our endeavor to keep pace with their changing needs, tastes and preferences. Britannia Bourbon has emerged as an iconic brand that consumers connect with. Be it an adolescent or an adult, both have fond memories or a life event to recall pertaining to Britannia Bourbon.

The brand's shift in proposition marks the start of a journey where it intends to strengthen its credentials with the youth by connecting through the relevant life insight of 'Thoda Aur', making it an irresistible temptation. Bourbon now has Thoda Aur chocolate and crunch, and resonates with the youth's philosophy of wanting more out of everything in life."

The product packaging has also been made more youthful, contemporary and attractive. The colors are bright, the creative is inviting and enticing and the quality of packaging ensures that the delectable taste of the biscuits remains fresh for long.

The product is now available at modern & general trade outlets across the country in convenient pack sizes of 30/60/120/150/300 gms and priced at Rs 5/10/20/26/50 respectively.

Shares of BRITANNIA INDUSTRIES LTD. was last trading in BSE at Rs.2123.2 as compared to the previous close of Rs. 2213.25. The total number of shares traded during the day was 19554 in over 4870 trades.

The stock hit an intraday high of Rs. 2240 and intraday low of 2079.15. The net turnover during the day was Rs. 42237798.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Royal Orchid Hotels Ltd to consider second quarter results on Nov 2, 2017
Amarjothi Spinning Mills Ltd to announce Q2 results on Oct 30, 2017
Ramco Systems sets up subsidiary in Indonesia
NIIT strengthens Global Retail Business arm to drive Digital Transformation
Karnataka Bank launches its revamped corporate website
BMB Investment Bank, Bahrain selects TCS BaNCS for Treasury to drive innovation and enhance customer experience
Subex User Conference 2017 set to tackle the operational challenges of Digitalisation
TCS Recognized as a Leader in Life Sciences Social Media Analytics by IDC MarketScape
Banks catch up with Amazon and Netflix as iGTB's CBX 18 launches the contextual revolution
Zydus receives final approval from the USFDA for Allopurinol Tablets USP
TCS Launches 'Connected Clinical Trials' Platform on its Advanced Drug Development Suite
Persistent Systems amongst the leading players in 'Zinnov Zones 2017 - Digital Services' Report
Zydus receives final approval from the USFDA for Desvenlafaxine Extended-Release Tablets
CARE assigns ratings to commercial paper programme of Surya Roshni Ltd
Shiva Cement Ltd calls for Board Meeting on Oct 27, 2017
Weizmann Forex Ltd to consider quarterly results on Oct 31, 2017
Capital First Ltd to announce Q2 results on Oct 31, 2017
Shriram City Union Finance Ltd to consider second quarter results on Nov 2, 2017
INOX Leisure Ltd commences operations of Video Cinema at Atrial Mall, Worli
Reliance Home Finance Ltd to approve Q2 results on Oct 30, 2017
K P R Mill Ltd calls for Board Meeting on Oct 30, 2017
Ultramarine & Pigments Ltd to consider 2nd quarter results on Nov 11, 2017
VA Tech Wabag Ltd calls for Board Meeting on Nov 8, 2017
Beardsell Ltd appoints Mrs. Vijayalakshmi Ravindranath as Independent Director
GMR Hyderabad International Airport to allot $350 Mn of 4.25% senior secured fixed rate notes
Apollo Hospitals Enterprise Ltd to announce Q2 results on Nov 13, 2017
Frontline Securities Ltd appoints CFO
Megri Soft Ltd calls for Board Meeting On October 28, 2017
Ind Bank Housing Ltd announces resignation of company secretary
Jammu & Kashmir Bank to consider 2nd quarter results on Oct 27, 2017
VXL Instruments Ltd calls for Board Meeting on Oct 31, 2017
Redington India Ltd calls for Board Meeting on Oct 31, 2017
IP Rings Ltd calls for Board Meeting on Nov 8, 2017
ESAB India Ltd to announce second quarter results on Nov 9, 2017
Sundaram Brake Linings Ltd calls for Board Meeting on Nov 9, 2017
Archana Software Ltd to announce quarterly results on Oct 30, 2017
TTK Healthcare Ltd to approve 2nd quarter results on Nov 8, 2017
OnMobile Global Ltd calls for Board Meeting On October 30, 2017
Britannia Industries Ltd to consider Q2 results on Nov 12, 2017
InterGlobe Aviation Ltd updates on investments in mutual funds
Gyan Developers & Builders Ltd calls for Board Meeting on Oct 25, 2017
Divi's Laboratories Ltd calls for Board Meeting on Oct 31, 2017
Andhra Bank to approve Q2 results on Nov 2, 2017
Srestha Finvest Ltd calls for Board Meeting on Nov 10, 2017
Loyal Textile Mills Ltd appoints Ms.Vishala Ramswami as CEO
Tanla Solutions to announce 2nd quarter results on Oct 31, 2017
Automobile Corporation of Goa Ltd to consider Q2 results on Oct 30, 2017
Dhanlaxmi Bank Ltd to consider Q2 results on Nov 13, 2017
Page Industries Ltd fixes Nov 17, 2017 as record date for interim dividend
ONGC fixes Nov 6, 2017 as record date for first interim dividend


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2017