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DQ Entertainment inks licensing deal with Walmart for 'The Jungle Book'

DQ Entertainment (International) Ltd (DQE), has announced a number of new licensing and merchandising deals concluded during the quarter ended March 2013, mostly in USA.

The most significant of these were signed by DQE's licensing agent in the USA, SMC Entertainment Group, Inc. ("SMC") in collaboration with the home-video distribution licensee Phase4 Films, who have launched 'The Jungle Book' DVDs across all Walmart stores in USA and is launching in Canada soon.

Recently, DQE and SMC concluded high value licensing deal with Burger King Worldwide (BKW) for a Quick Service Restaurant (QSR) - promotion that will begin worldwide in June'13.

Tapaas Chakravarti, Chairman and CEO of DQE said "We are successfully exploiting the Jungle Book franchise across multiple geographies and multiple product lines. Based on the success of our Jungle Book TV series - which is validated by the quality of partners it has attracted globally - we will continue very focussed efforts on also exploiting the revenue potential from licensing of our other properties such as 'Peter Pan', 'Robin Hood' and '5 and IT'."

Shares of DQ Entertainment (International) Ltd last traded in BSE at Rs.10.65, up by Rs.1.10 or 11.52%. The stock hit an intraday high of Rs.10.90 and low of Rs.9.50.

The total traded quantity was 1.21 lakhs compared to 2 week average of 0.20 lakhs.

Source: Equity Bulls

Posted On: 2013-03-28 04:43:26

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