Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Union Budget
Budget 2011-2012 Home
Industry Expectations - Budget 2011-2012
Industry Reactions - Budget 2011-2012
Budget 2010-2011
Budget 2010-2011 Home
Industry Expectations - Budget 2010-2011
Industry Reactions - Budget 2010-2011
Contributor's Corner
Bonanza Portfolio
Hemant K Gupta
Krish Bhatt
S A A R T H I
Trinity Investments
Exchange Information
BSE 2009 Holidays
NSE 2009 Holidays
Investor Guide
Depository & Dematerialisation
Grievance Redressal
Investor Guide
SEBI
Trading of Securities
Transfer of Securities
Your Rights
Budget 2009-2010
Budget 2009-2010 Home
Industry Expectations - Budget 2009-2010
Industry Reactions - Budget 2009-2010
Interim Budget 2009-2010 Home
Industry Expectations - Interim Budget 2009
Budget 2008-2009
Railway Budget 2008-2009
Industry Expectations - Budget 2008
Union Budget 2008-2009
Highlights of Budget 2008-2009
Summary of Budget 2008-2009
Industry Reactions - Budget 2008
IPOs
Current IPOs
Past IPOs
IPO Subscription
Mutual Funds
Gold Exchange Traded Fund
MF Unique Holding
Forthcoming Dividends
ELSS Schemes Comparison
Tax Plans
New Fund Offers
Research
Arbitrages
Equity
Market Whispers
Tax Planning
Home
Equity Linked Savings Scheme
Post Office MIS
9% GOI Senior Citizens Savings Scheme
8% Savings (Taxable) Bonds
Kisan Vikas Patra
National Savings Certificate
Public Provident Fund
Stock Report

| More

Britannia Industries launches 'Masala Chaas'

Posted On: 2012-12-22 09:36:00

Britannia Industries Ltd., one of India's most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched Masala Chaas - a light Milk based Beverage.

To replicate the the experience of homemade chaas, Britannia Masala Chaas has natural ingredients like Jeera, Curry Leaves and Ginger added to it giving it the authentic homemade taste and feel. It is best had chilled and leaves you with a "cool ehsaas".

Speaking at the launch , Mr. Ashok Namboodiri, Head - Dairy Business, Britannia Industries Ltd., said "Chaas has been an integral part of India's cuisine, no meal is complete without a glass of buttermilk. Packaged Chaas has emerged as a fast growing category driven by convenience, consistent taste and new age lifestyle. There is a strong preference and shift seen towards usage of convenient, ready to use, foods as people do not want to invest time in preparing them. Britannia Masala Chaas offers the same experience without the " jhanjhat" of preparing it. Secondly, there is also a trend emerging of substituting carbonated high calorie drinks with low calorie healthy drinks and Dairy Drinks, which Britannia is targeting.

"Britannia Masala Chaas" also marks the extension of Britannia into F&B outlets where a large part of "Out of Home" consumption happens."

The "Masala Chaas" comes in attractive and convenient packaging which is easy to carry and can be had on the go as compared to other existing formats. The shelf life is 4 months before opening and can be stored in an ambient environment. Britannia Masala Chaas will be priced at Rs 15/- per 150 ml pack.

This launch further enhances Britannia's active foray into healthy milk based products. and adds to building the Britannia credo of "Drink Healthy, Think Better".

Britannia Masala Chaas will be initially launched across Modern Trade outlets across major Cities in India.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Engineers India Q1 net profit jumps to Rs. 80.30 crores
Aurobindo Pharma Q1 consolidated PAT climbs to Rs. 584.96 crores
ANG Industries Limited calls for Board Meeting on Sept 01, 2016
Bodhtree Consulting Ltd gets DMMP project from MCI
Mahanagar Gas Ltd to consider financial results on Sep 1, 2016
Siti Networks Ltd calls for Board Meeting on August 26, 2016
Indiabulls Real Estate Ltd Fixes Book Closure for 10th AGM
PTC India Ltd Fixes Book Closure for Dividend & 17th AGM
Sandesh Ltd calls for Board Meeting on Sep 12, 2016
Manpasand Beverages new manufacturing facility in Haryana completed
Vama Industries Ltd Board approves Sub-division of equity shares
Trent Ltd Fixes Record Date for Stock Split
Petronet LNG Ltd to announce Q1 results on Sept 05, 2016
McNally Bharat Engineering Company Ltd appoints additional director
Max Financial Services Ltd Fixes Book Closure for Final Dividend & 28th AGM
Ganesh Benzoplast Ltd Fixes Book Closure for 29th AGM
Nectar Lifesciences Ltd Fixes Book Closure for Final Dividend & 21st AGM
Indo Count Industries Ltd Board approves Sub-Division of Equity Shares
Gujarat Themis Biosyn Ltd Fixes Book Closure for 35th AGM
Gillette India Ltd Board recommends Dividend of Rs. 20
P. B. Films Ltd approves appointment of CFO
Lakshmi Mills Company Ltd Fixes Book Closure for Dividend & 106th AGM
Sarda Plywood Industries Ltd Fixes Book Closure for 59th AGM
Power Grid Corporation of India Ltd Fixes Book Closure for Final Dividend & 27th AGM
Medinova Diagnostic Services Ltd calls for Board Meeting on Sept 01, 2016
Market Creators Ltd Fixes Book Closure for 24th AGM
Hathway Cable & Datacom Ltd to announce Q1 results on August 31, 2016
NBCC India Ltd calls for Board Meeting on Sep 14, 2016
Omax Autos Ltd Fixes Book Closure for Dividend & 33rd AGM
Sree Rayalaseema Hi-Strength Hypo Ltd calls for Board Meeting on August 29, 2016
BPCL Q1 results preponed on August 31, 2016
Anmol Ambani inducted as Additional Director on the Board of Reliance Capital
Bimetal Bearings Ltd to consider financial results on Sep 1, 2016
Adani Enterprises Ltd approves appointment of Additional Director - Non-Executive, Independent
Som Distilleries & Breweries Ltd Fixes Book Closure for Dividend & 23rd AGM
Tara Jewels Ltd calls for Board Meeting on Sep 2, 2016
Crescent Leasing Ltd approves appointment of Additional Director
Mansoon Trading Company Ltd approves appointment of Company Secretary and Compliance Officer
Tata Power Company Q1 net profit slides to Rs. 72.49 crores
Nutraplus India Ltd Board approves Bonus Issue & Sub-division of Equity Share
Snowman Logistics Ltd Fixes Book Closure for 23rd AGM
Standard Shoe Sole and Mould India Ltd approves appointment of Director
Kolte-Patil Developers Ltd Fixes Book Closure for Dividend & 25th AGM
Pokarna Ltd Fixes Book Closure for Dividend & 25th AGM
Swan Energy Ltd Fixes Book Closure for Dividend & 108th AGM
Liberty Shoes Ltd Fixes Book Closure for 30th AGM
Max India Ltd Fixes Book Closure for 1st AGM
Himatsingka Seide Ltd Fixes Book Closure for 2015-16 Dividend & AGM
Tasty Bite Eatables Ltd Fixes Book Closure for 2015-16 Dividend & AGM
Rico Auto Industries Ltd Fixes Book Closure for Dividend & 33rd AGM


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2016