Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Union Budget
Budget 2011-2012 Home
Industry Expectations - Budget 2011-2012
Industry Reactions - Budget 2011-2012
Budget 2010-2011
Budget 2010-2011 Home
Industry Expectations - Budget 2010-2011
Industry Reactions - Budget 2010-2011
Contributor's Corner
Bonanza Portfolio
Hemant K Gupta
Krish Bhatt
S A A R T H I
Trinity Investments
Exchange Information
BSE 2009 Holidays
NSE 2009 Holidays
Investor Guide
Depository & Dematerialisation
Grievance Redressal
Investor Guide
SEBI
Trading of Securities
Transfer of Securities
Your Rights
Budget 2009-2010
Budget 2009-2010 Home
Industry Expectations - Budget 2009-2010
Industry Reactions - Budget 2009-2010
Interim Budget 2009-2010 Home
Industry Expectations - Interim Budget 2009
Budget 2008-2009
Railway Budget 2008-2009
Industry Expectations - Budget 2008
Union Budget 2008-2009
Highlights of Budget 2008-2009
Summary of Budget 2008-2009
Industry Reactions - Budget 2008
IPOs
Current IPOs
Past IPOs
IPO Subscription
Mutual Funds
Gold Exchange Traded Fund
MF Unique Holding
Forthcoming Dividends
ELSS Schemes Comparison
Tax Plans
New Fund Offers
Research
Arbitrages
Equity
Market Whispers
Tax Planning
Home
Equity Linked Savings Scheme
Post Office MIS
9% GOI Senior Citizens Savings Scheme
8% Savings (Taxable) Bonds
Kisan Vikas Patra
National Savings Certificate
Public Provident Fund
Stock Report

| More

Britannia Industries launches 'Masala Chaas'

Posted On: 2012-12-22 09:36:00

Britannia Industries Ltd., one of India's most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched Masala Chaas - a light Milk based Beverage.

To replicate the the experience of homemade chaas, Britannia Masala Chaas has natural ingredients like Jeera, Curry Leaves and Ginger added to it giving it the authentic homemade taste and feel. It is best had chilled and leaves you with a "cool ehsaas".

Speaking at the launch , Mr. Ashok Namboodiri, Head - Dairy Business, Britannia Industries Ltd., said "Chaas has been an integral part of India's cuisine, no meal is complete without a glass of buttermilk. Packaged Chaas has emerged as a fast growing category driven by convenience, consistent taste and new age lifestyle. There is a strong preference and shift seen towards usage of convenient, ready to use, foods as people do not want to invest time in preparing them. Britannia Masala Chaas offers the same experience without the " jhanjhat" of preparing it. Secondly, there is also a trend emerging of substituting carbonated high calorie drinks with low calorie healthy drinks and Dairy Drinks, which Britannia is targeting.

"Britannia Masala Chaas" also marks the extension of Britannia into F&B outlets where a large part of "Out of Home" consumption happens."

The "Masala Chaas" comes in attractive and convenient packaging which is easy to carry and can be had on the go as compared to other existing formats. The shelf life is 4 months before opening and can be stored in an ambient environment. Britannia Masala Chaas will be priced at Rs 15/- per 150 ml pack.

This launch further enhances Britannia's active foray into healthy milk based products. and adds to building the Britannia credo of "Drink Healthy, Think Better".

Britannia Masala Chaas will be initially launched across Modern Trade outlets across major Cities in India.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

HPCL Board approves 2:1 Bonus Shares
Hindustan Zinc Q1 PAT drops to Rs. 1036.86 crores
Ortel Communications Ltd to approve first quarter results on July 28, 2016
Frontier Capital Ltd Fixes Record Date for Bonus Shares
Tuticorin Alkali Chemicals & Fertilisers Ltd to consider financial results on Aug 4, 2016
Equitas Technologies Private Limited inducts two directors to its Board
HPCL to expand Vishakh Refinery capacity to 15 MMTPA
Orissa Minerals Development Company Ltd revises final dividend
Munjal Auto Industries Ltd to announce 1st quarter results on July 30, 2016
Simplex Castings Ltd to consider financial results on Aug 1, 2016
TCI Industries Ltd calls for Board Meeting on Aug 2, 2016
Lifeline Drugs & Pharma Ltd to announce Q1 results on Aug 12, 2016
SKP Securities Ltd to approve first quarter results on July 30, 2016
ICRA Ltd to announce Q1 results on August 11, 2016
Upasana Finance Ltd to consider financial results on Aug 9, 2016
Natural Capsules Ltd to approve Q1 results on July 30, 2016
Munoth Capital Markets Ltd calls for Board Meeting on July 30, 2016
Nucleus Software Exports Ltd appoints additional director
Dollex Industries Ltd Fixes Book Closure for 22nd AGM
Advani Hotels & Resorts India Ltd Board to consider Interim Dividend for 2016-17
Rasoi Ltd to consider financial results on July 27, 2016
Indowind Energy Ltd announces revised Book Closure for AGM
Dharamsi Morarji Chemical Company Ltd calls for Board Meeting on Aug 10, 2016
Bharat Seats Ltd approves appointments to Board
Surya Fun City Ltd announces resignation of Compliance Officer
CDC Group plc to invest Rs. 1,000 crores in India Infoline Finance
VRL Logistics Ltd's promoters to shelve regional airline plans
Axis Bank and Vistara unveil cobranded credit card
Sita Enterprises Ltd calls for Board Meeting on July 30, 2016
Refex Industries Limited announces resignation of Director
Nirvikara Paper Mills Ltd calls for Board Meeting on July 29, 2016
Asian Granito India Ltd calls for Board Meeting on August 11, 2016
Shilp Gravures Ltd calls for Board Meeting on July 30, 2016
Shah Construction Company Ltd to consider quarterly results on Aug 12, 2016
KPIT Technologies Ltd Q1 PAT rises to Rs. 55.05 crores
Punj Lloyd Ltd to announce Q1 results on August 10, 2016
Rico Auto Industries Ltd to announce first quarter results on July 29, 2016
Royale Manor Hotels & Industries Ltd approves dividend on OCPS
Graphite India Ltd to consider financial results on Aug 10, 2016
Arihant Superstructures Ltd calls for Board Meeting on August 03, 2016
NHPC Ltd calls for Board Meeting on July 22, 2016
Foseco India Ltd Board declares First Interim Dividend of Rs. 10
Indowind Energy Ltd to approve financial results for 1st quarter on July 30, 2016
Inter State Oil Carrier Ltd appoints compliance officer
Kilburn Office Automation Ltd calls for Board Meeting on Aug 9, 2016
KEC International Ltd to consider Q1 results on July 29, 2016
Chembond Chemicals Ltd to consider quarterly financial results on July 30, 2016
Union Bank of India to announce Q1 results on August 06, 2016
SVP Global Ventures Ltd arm opens New Plant
TRF Ltd to consider Q1 results on July 30, 2016


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2016