Mutual Funds Commodities Research Tax Planning IPO Our Team Contact Us    
Google
Web www.equitybulls.com
Union Budget
Budget 2011-2012 Home
Industry Expectations - Budget 2011-2012
Industry Reactions - Budget 2011-2012
Budget 2010-2011
Budget 2010-2011 Home
Industry Expectations - Budget 2010-2011
Industry Reactions - Budget 2010-2011
Contributor's Corner
Bonanza Portfolio
Hemant K Gupta
Krish Bhatt
S A A R T H I
Trinity Investments
Exchange Information
BSE 2009 Holidays
NSE 2009 Holidays
Investor Guide
Depository & Dematerialisation
Grievance Redressal
Investor Guide
SEBI
Trading of Securities
Transfer of Securities
Your Rights
Budget 2009-2010
Budget 2009-2010 Home
Industry Expectations - Budget 2009-2010
Industry Reactions - Budget 2009-2010
Interim Budget 2009-2010 Home
Industry Expectations - Interim Budget 2009
Budget 2008-2009
Railway Budget 2008-2009
Industry Expectations - Budget 2008
Union Budget 2008-2009
Highlights of Budget 2008-2009
Summary of Budget 2008-2009
Industry Reactions - Budget 2008
IPOs
Current IPOs
Past IPOs
IPO Subscription
Mutual Funds
Gold Exchange Traded Fund
MF Unique Holding
Forthcoming Dividends
ELSS Schemes Comparison
Tax Plans
New Fund Offers
Research
Arbitrages
Equity
Market Whispers
Tax Planning
Home
Equity Linked Savings Scheme
Post Office MIS
9% GOI Senior Citizens Savings Scheme
8% Savings (Taxable) Bonds
Kisan Vikas Patra
National Savings Certificate
Public Provident Fund
Stock Report

| More

Britannia Industries launches 'Masala Chaas'

Posted On: 2012-12-22 09:36:00

Britannia Industries Ltd., one of India's most trusted food brands with a diverse portfolio of products in biscuits, bakery and dairy categories, has launched Masala Chaas - a light Milk based Beverage.

To replicate the the experience of homemade chaas, Britannia Masala Chaas has natural ingredients like Jeera, Curry Leaves and Ginger added to it giving it the authentic homemade taste and feel. It is best had chilled and leaves you with a "cool ehsaas".

Speaking at the launch , Mr. Ashok Namboodiri, Head - Dairy Business, Britannia Industries Ltd., said "Chaas has been an integral part of India's cuisine, no meal is complete without a glass of buttermilk. Packaged Chaas has emerged as a fast growing category driven by convenience, consistent taste and new age lifestyle. There is a strong preference and shift seen towards usage of convenient, ready to use, foods as people do not want to invest time in preparing them. Britannia Masala Chaas offers the same experience without the " jhanjhat" of preparing it. Secondly, there is also a trend emerging of substituting carbonated high calorie drinks with low calorie healthy drinks and Dairy Drinks, which Britannia is targeting.

"Britannia Masala Chaas" also marks the extension of Britannia into F&B outlets where a large part of "Out of Home" consumption happens."

The "Masala Chaas" comes in attractive and convenient packaging which is easy to carry and can be had on the go as compared to other existing formats. The shelf life is 4 months before opening and can be stored in an ambient environment. Britannia Masala Chaas will be priced at Rs 15/- per 150 ml pack.

This launch further enhances Britannia's active foray into healthy milk based products. and adds to building the Britannia credo of "Drink Healthy, Think Better".

Britannia Masala Chaas will be initially launched across Modern Trade outlets across major Cities in India.


Source: Equity Bulls

Click here to send ur comments or to feedback@equitybulls.com





Other Headlines:

Future Group's Big Bazaar to hold a "Public Holiday Sale" from 30th April to 4th May 2016
Cholamandalam Investment and Finance Company Ltd Board recommends Final Dividend of Rs. 2 for 2015-16
Prism Medico and Pharmacy Ltd approves appointment of Independent Directors
Zee Entertainment Enterprises Ltd to announce FY16 Results on May 10, 2016
Mindtree co-founder Subroto Bagchi to head Odisha Skill Development Authority
ICRA assigns Credit Rating to Edelweiss Financial Services Ltd for Rs. 3000 crores
Relish Pharmaceuticals Ltd appoints MD
Adi Finechem Ltd Board recommends Dividend of Rs. 2.50 for 2015-16
Oberoi Realty Ltd confirms interim dividend as final dividend
Cholamandalam Investment and Finance Company Q4 consolidated PAT soars to Rs. 193.82 crores
IDFC Ltd skips dividend for 2015-16
Tirupati Finlease Ltd to consider financial results on May 7, 2016
Kesar Terminals & Infrastructure Ltd updates on subsidiary
Forbes & Company Ltd announces resignation by Chief Financial Officer
Gujarat Gas Ltd approves appointment of Director
Magma Housing Finance calls for Board Meeting on May 06, 2016
GOL Offshore Ltd announces cessation of Company Secretary & Chief Compliance Officer
Sirhind Steel Ltd to consider quarterly, annual results on May 30, 2016
Cholamandalam Investment and Finance Company Ltd Fixes Book Closure for Dividend & 38th AGM
Indo Count Industries Ltd Board to consider Final Dividend for 2015-16
HDB FINANCIAL SERVICES Ltd to raise 9th trache of Rs. 175 crores
InterGlobe Aviation Ltd Board recommends Final Dividend of Rs. 15
Resonance Specialties Ltd announces change in Company Secretary & Compliance Officer
A S Ruia resigns from Kesar Enterprises Ltd
Everest Industries Ltd Board recommends Dividend of Rs. 5 for 2015-16
Winsome Diamonds and Jewellery Ltd updates on sacking of nominee director
Elgi Equipments Ltd loses control over Belair
Glenmark Pharmaceuticals Ltd to announce FY16 results on May 12, 2016
Bombay Oxygen Corporation Ltd Board to consider Dividend for 2015-16
ASM Technologies Ltd calls for board meeting on May 11, 2016
Indiabulls Wholesale Services Ltd to consider financial results on May 6, 2016
Astra Microwave Products Ltd Board recommends Dividend of Rs. 1.20
DCM Shriram Ltd Board to consider Dividend for 2015-16
TVS Srichakra Ltd Board to consider Final Dividend for 2015-16
Indiabulls Ventures Ltd calls for Board Meeting on May 6, 2016
Container Corporation of India announces cessation of Director
Sahara One is all set to launch a new fiction family drama show
Oberoi Realty Ltd approves fund raising proposals
Jumbo Bag Ltd to consider quarterly results on May 30, 2016
Store One Retail India Ltd to consider financial results on May 6, 2016
Alchemist Ltd calls for Board Meeting on May 10, 2016
VIP Industries Ltd approves resignation of Company Secretary and Compliance Officer
IDFC Ltd posts FY16 loss of Rs. 934.80 crores
TTK Healthcare Ltd Board to consider Dividend for 2015-16
GIC Housing Finance Ltd Board recommends Dividend of Rs. 5
Rama Steel Tubes Ltd to set up 60000 MT steel tubes plant in South India
Alchemist Realty Ltd to consider financial reuslts on May 10, 2016
Tree Microfinance Limited becomes subsidiary of Inditrade Capital Limited
Shriram Transport Finance Company Ltd Fixes Book Closure for Final Dividend & 37th AGM
Oberoi Realty Ltd reports FY16 net profit of Rs. 425.91 crores


Website Created & Maintained by : Chennai Scripts
West Mambalam, Chennai - 600 033,
Tamil Nadu, India

disclaimer copyright © 2005 - 2014