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Eros International's Eros Now to offer digitized Bollywood film content

Eros International Media Ltd (EIML), a leading global Company in the Indian film entertainment industry has announced the beta-launch of its dedicated online entertainment service, "Eros Now".

Eros Now will ultimately provide access to Eros' Bollywood film library as well as music videos, audio tracks and original programming. With immediate effect, Eros Now represents the group's overall digital brand with all digital content branded as such across the group's website, YouTube and Twitter pages and the company's entertainment application.

The service will cater for both premium and standard users. All movies are part of the subscription service, 'Eros Now Premium', whilst all remaining content can be accessed for free and is supported by advertisement.

The main website www.erosnow.com will be available globally with users able to purchase an Eros Now premium subscription.

The Eros International Media Ltd stock was trading at Rs.197.05, up by Rs.2.65 or 1.36%. The stock hit an intraday high of Rs.204.05 and low of Rs.192.70.

The total traded quantity was 1.24 lakhs compared to 2 week average of 0.56 lakhs.

Source: Equity Bulls

Posted On: 2012-03-16 03:40:37

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